Securing a Name and Other Best Practices for a Blog Launch

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A blog is such a dynamic way to establish your voice, authority and credibility. Even though the digital space might seem extremely crowded, there’s always room for your individuality. You can start a blog on any topic you’re passionate about. It’s best to pick something you’re passionate about since you’ll be focusing a lot of your energy and attention on this project. Additionally, you’ll want to think about ways to execute the various tasks and move forward so that your blog is as successful as you’d like it to be. There are a few best practices you’ll want to consider as you move forward. 

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Securing the Name 
Securing a blog name is important for multiple reasons. Your name is your introduction to the world. When people hear your blog name, they should be able to tell what your blog is all about. Whether you’re talking about motherhood, vegan cooking or photography, you should have a word in the blog name that’s representative of what you’re talking about. If you ever decide to expand the blog into a full-fledged business, it’s good to have a name that sounds memorable yet professional. There are many YouTube content creators who started a channel when they were teenagers. Since they didn’t think about the long-term plans they had, they used silly names to start their channels. Names like ‘UnicornSpiceGirl’ or ‘CoffeeSoccerChick’ sound juvenile and can completely pigeonhole a person’s brand. With that understanding, give your name a lot of thought. Once you’ve decided on a name, make sure the social media handles are available. Don’t buy a domain name without checking Instagram, YouTube, Facebook and other platforms first. When the name is available, secure it as soon as possible. Also, make sure that your name doesn’t break copyright laws in any way. This can happen if you choose to use an established business’ name or a public figure’s name in your own domain name. 

Promotional Efforts 
Think about how you’d like to approach your marketing efforts. If you’d like to use email marketing and opt-in incentives, it’s a good idea to include a pop-up widget on your website to capture email addresses. If you’d like to use social media to spread the word about new posts on the site, do your research to learn more about the best times of day to post on social media. Consider collaborative efforts with major influencers in various fields. Even though you’re running an online blog, remember that it’s okay to include an offline promotional effort as well. In fact, if you’re turning the blog into a business, you’ll definitely want to utilize offline marketing strategies as well. If your blog offers tips to new mothers, consider printing flyers and business cards. When you see new mothers on the street, you can hand them your business card. Develop relationships with a local doula in your area. The doula might be willing to post your flyers in the lobby area of their practice. Attend relevant fairs and local events that can help you promote your blog in a face-to-face manner. There’s nothing like a personal touch. 

Planning Ahead 
One of the reasons why people fail with any major goal is because they don’t plan ahead. If you fail to plan, plan to fail. In this case, create a list of topics you’d like to cover on your blog. Then, break down each post into various action steps. If you need to get a few interviews done for various blog posts, schedule time to get the interviews done, create the posts, and promote the posts. There are so many moving parts to the success of one blog post. As a result, it can become overwhelming. If you plan out your strategies and execute each one with unwavering focus, you’ll be able to gain traction and experience success. 

Long-term Goals 
Think about your long-term goals. Do you want this blog to turn into a viable income stream? Would you like to use it as a platform to bring awareness to a specific topic? Are you using this blog to gain visibility as you’re looking for employment? Become thoughtful about the process and what your intentions are. Once you’re in a clear headspace regarding what you want, think about the future. If you don’t see this blog lasting longer than a year, that’s okay. When you’re aware of these types of desires, you’ll be able to make better plans. If you’d like to keep your blog for the next two years (minimum), you can comfortably commit to purchasing the necessary domain names for a specific amount of time. Some domain names are available for you to purchase for a year. Many allow you to purchase domains for multiple years at one time. When you don’t have to remember to renew a website, this is helpful. There’s nothing worse than forgetting to renew. There are companies and people who prey on these mishaps, buy the domains and charge exorbitant prices for you to obtain the rights again.

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Shashank Jain
Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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