True Bride is a bridal attire brand that has been growing rapidly since its inception in 2005. Brides love the high-quality fabric, body positive designs, and versatile collections created by designer Nicki Flynn.

However, buying a True Bride dress isn’t always easy. Here’s the complete guide on True Bride in five easy steps.

Step One: Choose a Collection

True Bride currently has seven collections, ranging from black-tie formal to simple-yet-elegant tea length gowns. Before you can even look at a dress, you need to decide which collection appeals to you. This is because of the True Bride business model. 

Just because a retailer has True Bride dresses in stock, doesn’t mean they’ll have your collection or even be able to access it. Deciding on a collection you like will determine if you’re going to find a local retailer or if you should hop on Azazie and find a similar design to order online. Once you’ve chosen a collection that has a few dresses that appeal to you, you can move onto step two.

Step Two: Find a Retailer

The next step is to find a retailer or stockist that promotes the collection you like. Calling around to local bridal stores or looking on the True Bride website will help you determine who in your area carries the line you want.

It’s important to remember that True Bride is based in the UK. While they have some retailers scattered across Europe and into Australia, there are none in North America. As you can’t purchase these dresses online, you will either need to find a retailer who will order it for you and ship it overseas or take a trip to Europe.

Step Three: View Samples

Once you’ve found a retailer that carries your collection, it’s time to view some sample dresses. As True Bride does have a large variety of gowns, your retailer may not carry the exact dress you’re looking for. When this is the case, you will need to pay to have samples shipped to the retailer on a rental basis to review. 

Before your appointment, talk to the retailer and confirm which models they have. If they don’t have the dress samples you want, then you should call to have them shipped before your appointment. Having samples shipped ranges from £35-£45 depending on the number of dresses you add to the order. The dresses come in UK size 10 in a standard color– you don’t get to choose.

Step Four: Try and Buy

When the samples arrive, try on the various options and determine what you like. If you find the dress that’s right for you, the retailer will assist with measuring and placing the order for your dress. This process includes measuring from your nape to your feet to determine the length of the gown. If possible, you should wear your wedding shoes for this. 

The order will be placed on your behalf, often with a 50% deposit. As True Bride dresses are made to order, it can take up to 16 weeks for your dress to be shipped. Rush orders can be requested for an additional fee, but they are subject on the order queue at True Bride.

Step Five: Alter to Altar 

Once the dress arrives, try it on and work with your retailer or a seamstress to determine if it needs any adjusting. A lot can change in 16 weeks! From there, the only thing that’s left to do is strut your stuff down the aisle.


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