Learn how to make a podcast and use it to promote your brand
Content is king and brands are constantly leveraging content to drive their audiences to take actions. As a brand, you may have used textual, video and photo content to draw your audience’s attention and bring value to them in one form or another. Another form of content that you can consider leveraging is audio content.
Various brands have invested in creating their podcast channels with a view to enhance brand awareness and establish their position as experts. If you too want to leverage this audio-based platform to build awareness about your brand, you need to know how to make a podcast.
To help you understand how to make a podcast, here’s a guide with steps on how to make a podcast. So, let’s jump right in:
Step-By-Step Process For Setting Up A Podcast
- First, you need to pick a theme for your podcast. Depending upon the industry in which you hold the expertise, you can decide upon a theme for your podcast. You may want to teach some concepts and bring value to your listeners, or you may want to offer tips, tricks, and hacks on a given subject.
- After this, you will have to decide what format you would want to follow for all your podcast episodes. Are you going to follow a Q&A, interview format for your business or are you going to go for a multi-host podcast? A tip here would be to keep it naturally flowing than scripted.
- Decide on a medium for recording your podcasts. Depending upon your format, you can pick an ideal medium for your podcasts. You may use a phone voice recorder, Speaker, Google Hangouts or WebEx, based on the format and theme of your podcast.
- If you want to add music and do light editing to your podcast, you may want to use an audio workstation such as that of GarageBand or Audacity. Both these platforms are available free of cost.
- Now that you have your first episode ready to be added, you will need platforms for podcasting it. Typical platforms for podcasting include SoundCloud, Libsyn, and Speaker.
- Following this, you need to get your podcast on one or more of the podcast directories including iTunes and Stitcher. Other than these podcast directories, you can also share your podcast episodes on your blog or website by embedding these. You may also go on to share these on social media and through emails.
- Once you have started the process of creating podcasts, you have to be consistent. You must make sure to schedule your podcast on a weekly basis. You can use podcasts to cross-promote important company news and events as well.
Podcasts As Marketing Tools – Why Your Business Needs One