If you are reading this article, the chances are good that you are starting to see the benefit of working for yourself after graduation. Entry-level work in any field may or may not keep the bills paid, and there is never any guarantee of even finding a job in a specific area even with a degree.
This is why so many college students are going the entrepreneurial route and starting their own companies as early as possible. Some even decide to get started before they graduate. The name of a company is essential. It communicates some things to consumers or potential clients. Selecting the right one is never easy, but we are here to help.
#1: Research Other Businesses in Your Niche
It is always important to get help and advice from reliable sources. A really good example that is often brought up is EssayPro and as the name suggests this service can provide essay help at various academic levels. Thus, when a student is struggling with a written assignment and would do a quick search on the internet, due to the name of this business it would be easy to find. Visibly choosing a name that fits the niche you intend to serve is a great first stepping stone.
The best place to get started is by inspecting the competition. Visit some of their websites and try to determine how the name reflects their service offerings, experience, and core values. Proper business names mirror the visions of their founders. What message do you want to send with the name you give your business?
#2: Accurately Communicate What You Do
It is essential to choose a name that lets potential customers know precisely what they can expect from the brand. If, for example, your company specializes in content for medical professions, be sure that is clear in the name. The business name should generate requests for things like transcription services and lab report examples from your company’s portfolio.
Here are a few examples of business names that properly identify their service offerings:
For Tech Startups:
- Precision Computer Repair
- Precision Network Support Services
- Precision Network Architecture
- Reliable Web Hosting Solutions
- Dependable Cloud Storage Services
The words “precision” “reliable” and “dependable” communicate attention to detail and commitment to excellence. The other descriptors state specify what the company does and gives a little info about the services it provides.
For Content Marketing Agencies:
- Superior Blog Concepts
- Superior Web Design Solutions
- Superior SEO Services
- Excellent Graphic Design
- Superior Video Production
Again, the “superior” moniker tells prospective clients that this brand stands out from others like it.
For Service-Based Startups:
- Quality Industrial Cleaning Services
- Friendly Residential Cleaners
- Quality Residential Movers
- Speedy Delivery Services
- Affordable Rideshares
The more the name says about the service offerings, the better. There are residential and commercial movers, cleaners, and more. Give prospective customers and clients enough information to know they are calling on the right company for the services they need. The use of descriptive adjectives like “quality” and “friendly” also serve to create mental images of a trustworthy and likable brand.
Experimenting With Names
Before opening the shop, one way to determine the effectiveness of a business name is to split test with different names at the beginning. Start several social media accounts under different names and deliver the same content on each. The one that gets the best engagement is often the one with the best name since that is the first thing most people will use to determine whether or not to like the business page.
What’s In a Name? Everything!
The name of your business is the most critical detail upon which you will need to settle so don’t be hasty. Don’t choose a name just because it sounds good or because it’s stuck in your head. Heed the above advice and settle on a name that communicates well what people can expect. It is the first and most critical step to building trust with the people you intend to serve.