Is it finally time to build a website? This may be a site for your business or a blog that you’ll use for personal branding. Whatever it is, you’re passionate about it and you want to make things right.
If you’re a total beginner at website development, you’ll start with the step that’s simple, but challenging at the same time: choosing the site’s domain name. It’s its fingerprint, which has to be unique and recognizable.
How do you choose it?
What’s a Domain Name?
This is how it’s defined on Wikipedia: “A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet.”
Okay; that’s an unnecessarily complex explanation. Definitions are usually more complex than they should be, so let’s explain it in layman terms: it’s the address that you type into a browser to get to a particular website.
Give a Good Name made it simple: good-name.org. Regular visitors recognize it, and they can easily type it when they want to access the site without googling.
WordPress lets you get a free domain name. But it’s not nearly as memorable and professional-looking as a normal one. A free domain for this site would be good-name.wordpress.com.
When you focus on making your site memorable and distinguished among competitors, the domain name is where you start. You can buy it from Google Domains, GoDaddy, Hover, and a few other services. First, you need to decide what it’s going to be. We’re here to help with that.
The Process: Choosing a Good Domain Name for Your Site
- Make It Relevant to the Brand
If this is a website for your company, it’s important to include the brand in the domain. But sometimes, that name might be taken.
For example, let’s say you own a local toy store named Toy Story. ToyStory.com is already taken, so you’ll have to think of an alternative. The domain should still reflect the spirit of your brand, but it should be unique enough for people not to mistake other websites for yours. If you check for the domain name toyland.com, you’ll see that it’s currently available.
If this is a personal project and you still don’t have a name for it, that’s where you start.
- What kind of brand are you going to develop?
- Start brainstorming. Take a piece of paper (or use an online brainstorming tool) and write down all the words that reflect the spirit of your brand. Don’t think; just write whatever comes to your mind. By combining some of those words, you’ll find a unique brand name that you’ll reflect into the domain name. If you can’t think of something unique, rely on Thesaurus to tweak the terms a bit.
- Use a Domain Name Suggestion Tool
If you only use your creative ideas to think of a domain for your site, you’ll notice they are not that creative after all. Someone in your industry may have thought of the same domain name, so now you can’t have it. Maybe you can’t think of something that sounds cool, catchy, and memorable.
A tool can help.
You can use a free domain name generator that requires a few keywords related to your brand to suggest plenty of options. If you like some of the listed suggestions, you’ll simply register it. The tool is free, and it can quickly get you a catchy domain name.
- Use Keywords If Possible
What keywords would your target audience use when searching for a business like yours?