Names mean business.
But when you stop to think about it, in their early histories, the company names of global giants like Apple and Amazon wouldn’t have provided many clues to customers about the products and services they offered.
Your company name should be catchy and concise – but if it also signposts exactly what you do in no uncertain terms, it provides clarification for consumers and helps you differentiate yourself in crowded online and offline marketplaces.
To help you get your brand brainstorming off to a flying start, take a look at these five firms with fantastically simple names.
If you’re positioning yourself as an online car dealership willing to consider buying practically any car, choosing a name that straightforwardly describes your business model is a stroke of genius.
You can sell your car on webuyanycar.com in a simple, three-step process on a clear, uncluttered website.
This is one brand whose name has become synonymous with simplicity and good service.
Single-word brand names can be memorable – and a punchy punctuation mark is a final flourish that might just seal the deal.
UK sneaker chain Size? follows this formula with a name that conjures up the transactional conversation customers have with staff when they’re selecting their favorite sports shoes. It’s catchy and active yet subtle, so deserves top marks.
- The School of Life
Modern life can be fast-paced, demanding and exhausting – so it’s no wonder so many of us seek solace in inspirational ideas from famous thinkers throughout history.