5 effective ways to improve your business website


- Advertisment -

Your website is the beating heart of your business. It’s the place where customers learn about your brand and buy your products, so it requires regular care and attention.

So for you budding businesspeople looking to enhance your company’s website, here are five effective tweaks you can make. 

  • Staff profiles

Staff profiles humanize your brand and make your website a more inviting space because they allow visitors to learn about the people behind your brand and form a closer connection to it.

For maximum impact, your staff profiles should include photos of your team. This gives your customers something tangible to relate to and allows them to emotionally invest in a relationship with your business before they’ve purchased your products or stepped foot on your premises.

  • Calls-to-action

A call-to-action (CTA) does exactly what it says on the tin– provides your website visitors with a clear course of action to take when they land on your site. For instance, it might direct them to subscribe to your mailing list, download a free demo or purchase your products. 

CTAs are therefore effective for ensuring that users stick around once they enter your site and that they’re optimally positioned for conversion. For inspiration, take a look at these CTA examples on marketing strategy site Impact.

  • Blog

Blogs are a great way to show off your impressive industry expertise to consumers and heal their pain points by providing practical solutions to their problems.

Blogging also satisfies various search engine ranking factors, so will help your website to climb up the SERPs (Search Engine Results Pages) and become visible to a much larger audience. In fact, according to software site HubSpot, business websites with a blog attract 55% more visitors.

  • Social media buttons 

If you’re producing content such as blogs on your website, you should definitely include social share and follow buttons. These allow people to share your content on social media and interact with your business away from your website by following your social profile. 

Also, like blogging, it’s useful for search engine optimization because search engines consider social media engagement when ranking your site pages. If you’re not sure where to start with social buttons, digital marketing sites such as Search Engine Journal have loads of useful information.

  • Case studies

Your website visitors will be a lot more likely to buy from you if you can show them how your products will benefit them. This is exactly what case studies do– they provide real-life examples of how your products have brought value to customers. 

The best formula to follow when writing case studies is ‘project, solution, outcome’.  It’s a time-tested formula used by long-standing business like Ormiston Wire and allows you to showcase your skills as a problem solver. 

We hope this list has helped inspire you to take your website to the next level. Please share your thoughts and ideas in the comments section.

- Advertisement -
Shashank Jainhttp://happy2marriage.com
Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.


Please enter your comment!
Please enter your name here

Latest news

Tips On How To Start A Mini Golf Business

Are you considering venturing into the mini golf industry? We have rounded up some important tips to...

Get the best quality moving companies in Melbourne

Do you think moving from one place to another is easy? Well, it isn’t! Traveling from one...

Best Packers and Movers Services to get!

As we know that the world is developing nowadays due to the internet facility as the internet...

Clever and catchy trivia team names

In today’s world, it is important to actually be aware of what is happening around you....
- Advertisement -

Branding 101: How To Name Your Moving Business?

If you're in the process of making your own company, you will likely be extremely excited -...

Best 5 plus size wedding dresses for the fall season

If you are dreaming of a fall wedding, the first things are to select a wedding dress...

Must read

Cool Nickname Ideas for Your Dear Ones

Giving nicknames to your near dear ones is in...

What is Restorative Dentistry

While all of us might have different...

Patriotism in Patriotic Names

Patriotism is a subjective concept and every...
- Advertisement -

You might also likeRELATED
Recommended to you