Your website is the beating heart of your business. It’s the place where customers learn about your brand and buy your products, so it requires regular care and attention.
So for you budding businesspeople looking to enhance your company’s website, here are five effective tweaks you can make.
- Staff profiles
Staff profiles humanize your brand and make your website a more inviting space because they allow visitors to learn about the people behind your brand and form a closer connection to it.
For maximum impact, your staff profiles should include photos of your team. This gives your customers something tangible to relate to and allows them to emotionally invest in a relationship with your business before they’ve purchased your products or stepped foot on your premises.
A call-to-action (CTA) does exactly what it says on the tin– provides your website visitors with a clear course of action to take when they land on your site. For instance, it might direct them to subscribe to your mailing list, download a free demo or purchase your products.
CTAs are therefore effective for ensuring that users stick around once they enter your site and that they’re optimally positioned for conversion. For inspiration, take a look at these CTA examples on marketing strategy site Impact.
Blogs are a great way to show off your impressive industry expertise to consumers and heal their pain points by providing practical solutions to their problems.
Blogging also satisfies various search engine ranking factors, so will help your website to climb up the SERPs (Search Engine Results Pages) and become visible to a much larger audience. In fact, according to software site HubSpot, business websites with a blog attract 55% more visitors.
- Social media buttons
If you’re producing content such as blogs on your website, you should definitely include social share and follow buttons. These allow people to share your content on social media and interact with your business away from your website by following your social profile.
Also, like blogging, it’s useful for search engine optimization because search engines consider social media engagement when ranking your site pages. If you’re not sure where to start with social buttons, digital marketing sites such as Search Engine Journal have loads of useful information.
- Case studies
Your website visitors will be a lot more likely to buy from you if you can show them how your products will benefit them. This is exactly what case studies do– they provide real-life examples of how your products have brought value to customers.
The best formula to follow when writing case studies is ‘project, solution, outcome’. It’s a time-tested formula used by long-standing business like Ormiston Wire and allows you to showcase your skills as a problem solver.
We hope this list has helped inspire you to take your website to the next level. Please share your thoughts and ideas in the comments section.