There are several ways in which a brand name can have a positive impact on customers and drive sales.
For instance, it could precisely describe your service (think flight comparison app Skyscanner) or be a pithy pun (like The Beatles).
And while choosing a name that’s a little more leftfield can be risky, there are numerous instances where fortune has favored the unusual brand moniker.
With that in mind, here are three weird and wonderful company names.
Unless you’ve been hiding under a rock for the past couple of decades, you’ll be well aware that search engine Google is one of the world’s most recognizable brands.
But where does the weird name come from? Well…Google was born in Stanford University, and according to that institution’s David Koller, founders Larry Page and Sergey Brin named their original search engine BackRub because of its analysis of internet backlinks. Then fellow student Sean Anderson suggested ‘Googolplex’ conveys the sense of indexing a massive amount of data during a subsequent brainstorming session and Page shortened it to ‘Googol’ – both of which names relate to huge numbers.
Apparently, when Anderson searched the net to see if the name was registered, he misspelled it as ‘google’, the founders preferred the new form, registered the ‘google.com’ domain on 15th September 1997 and the rest is history.
When it comes to computer hardware, laptop legend Asus is one of the best-known names in the business.